Hotel website design and marketing in Canberra that turns lookers into direct bookers while you sleep.
Devluxme is a specialist Canberra hotel marketing agency for boutique hotels, motels, serviced apartments, lodges and B&Bs. We design fast, mobile-first hotel websites that plug into your booking engine, then run SEO, Google Hotel Ads and metasearch so more of your reservations arrive direct, at full rate, commission free.
Your best room rate is the one you sell directly.
Every time a guest books your Canberra hotel through an OTA, you hand over fifteen to twenty five percent of that room. Thousands of dollars a month walk straight out the door, and your brand never gets to say hello. Meanwhile the same guest has already searched your hotel name on Google, checked your website on a phone, glanced at your photos, and decided in about eight seconds.
Devluxme builds the hotel websites and digital marketing campaigns that win those eight seconds. Fast, beautiful, booking engine ready, tuned for Google Hotel Ads and metasearch, and written by humans who understand that your guest is not a conversion, they are someone unpacking a suitcase at the end of a long day.
A hotel marketing partner that reads the arrival report too.
We think like a revenue manager and build like a UX team. Every page, ad and email is judged by one thing: did it move more guests from the OTA queue into your direct channel at a healthier rate.
Built for conversion, not design awards
Gorgeous hotel websites that also load in under two seconds on a 4G phone, pass Core Web Vitals, and walk a guest from dream to reserved in three clear steps.
Direct first, OTA aware
We do not ask you to burn Booking.com, Expedia or Airbnb. We teach your own website and Google presence to out-convert them on branded searches so OTAs become discovery, not your main till.
Canberra locals who know your shoulder season
Floriade, Enlighten, Parliament sitting weeks, school holidays and the quiet fortnights in between. Our campaigns lean into demand when it is there and carry you through the dips, because we see Canberra's calendar too.
A full hotel growth stack, under one roof.
Six capabilities that quietly work together to lift direct bookings, drop your OTA dependency and lift RevPAR for your Canberra property.
Conversion-led hotel website design
Mobile-first room, package and offer pages built around real guest decisions. Clear photography, sticky book buttons, fast checkout, and accessible forms that still feel warm.
Booking engine integration
We plug your site into SiteMinder, Little Hotelier, Cloudbeds, ResOnline, RMS, roomMaster or whichever engine your property already runs, so rates, availability and policies stay perfectly in sync.
Google Hotel Ads and metasearch
We set up and manage Google Hotel Ads, Trivago and Kayak feeds so your rate shows next to OTAs, and every direct click is bid for the margin you actually keep.
Hotel SEO and local search
Page-one rankings for queries like "hotels near Parliament House", "boutique hotel Canberra" and "motel near Canberra Airport", plus an optimised Google Business Profile that wins the map pack.
Review and reputation management
Clean, Commission-safe review strategy across Tripadvisor, Google, Booking.com and Expedia, plus a private feedback channel that catches issues before they become one-star stories.
Email, loyalty and repeat stays
Automated pre-arrival, in-stay and post-stay emails plus a simple Canberra locals loyalty flow, so the guest who booked through Expedia once, books direct next time.
Four clear steps from "too much OTA" to a healthy direct channel.
No long lockins, no jargon-heavy decks. Just a revenue focused plan that respects your season, your team and your existing booking stack.
Channel and revenue audit
We sit with your PMS or channel manager data, look at OTA vs direct share, RevPAR, ADR and commission spend, and map exactly where your margin is leaking each month.
Website and brand redesign
A new hotel website, photography direction, room and package pages, and a booking engine integration that finally matches the quality of the stay your guests actually get.
Launch direct demand
SEO, Google Business Profile, Google Hotel Ads, metasearch, brand defence on paid search and a retargeting layer for guests who almost booked. All live in a coordinated week.
Retain, review, optimise
Monthly reporting on direct share, cost per booking, review score and ADR. We trim underperforming channels, push winning ones harder and send a human you can call.
Shaped to the exact kind of stay you offer.
From a ten-room boutique on Kingston Foreshore to a seventy room motel near the airport, we tailor every package to your property type, rate strategy and team capacity.
Boutique hotel website design and marketing
For character-led Canberra properties where every room and every guest story deserves its own treatment.
- Custom design, editorial room pages
- Direct booking engine and package builder
- Google Hotel Ads and Tripadvisor feeds
- Email journeys that feel like letters, not blasts
Motel and serviced apartment marketing
For high-turn, value-led properties that need a fast, dependable pipeline of direct bookers every single week.
- Corporate rate and long-stay landing pages
- Airport and hospital proximity SEO
- Google Ads for branded and generic queries
- WhatsApp and SMS enquiry flows
B&B and inn website design
For small, personal stays around the ACT where the host's story and the welcome is the actual product.
- Story-led design, hero imagery, host bios
- Simple enquiry and calendar availability
- Local SEO around wine regions and day trips
- Seasonal package and gift voucher modules
Multi-property and hotel group marketing
For Canberra and regional groups running two or more properties with shared brand and separate direct funnels.
- Brand site plus individual property landing pages
- Shared reporting across PMS and channel manager
- Cross-property loyalty and gift card strategy
- Centralised ads, local nuance per property
How much does hotel website design and marketing cost in Canberra?
A new hotel website typically runs between $6,500 and $18,000 depending on room inventory and booking engine complexity. Ongoing marketing for a single Canberra property usually sits between $1,800 and $4,500 per month. Full ranges and what is included sit on our pricing page.
Will this really lower my OTA commissions?
Yes, but honestly. OTAs keep sending you new guests you may not otherwise meet, so we do not starve them. Instead we win the second booking, the repeat stay and the branded search, so your direct share grows quarter on quarter. Most clients see direct share move up by twenty to forty percent within six to nine months.
Do you integrate with SiteMinder, Little Hotelier or Cloudbeds?
Yes. We work with all major channel managers and booking engines used in Australia, including SiteMinder, Little Hotelier, Cloudbeds, ResOnline, RMS, roomMaster and NightsBridge. We keep your existing PMS and simply wrap a better website and marketing layer around it.
What is Google Hotel Ads and do I really need it?
Google Hotel Ads is the rate comparison box that appears when someone searches your hotel name on Google. If you are not in it, OTAs still are, and they capture your traveller. For any Canberra hotel taking more than a few direct bookings a month, it pays for itself within weeks.
How long until we see more direct bookings?
Paid channels like Google Hotel Ads and branded search start moving in the first two to four weeks. SEO, review score lift and loyalty take three to six months to compound. We set realistic monthly targets on direct bookings, ADR and cost per booking so you never wonder whether it is working.
Who owns our website, Google and ad accounts?
Your business always does. Domain, hosting, website, Google Ads, Hotel Center, Google Business Profile, Tripadvisor and Meta assets are all created and kept in your name. If we ever part ways you keep every account, every historical data point and your full brand story.
Your next guest is already searching.
Let's make sure your Canberra hotel is the one they find, trust and book direct. Start with a free direct-booking audit. We will show you where your margin is leaking, what a better website and campaign stack could realistically return, and how we would launch it in the next ninety days.
Canberra based. Booking engine friendly. Every dollar of marketing judged against direct share and ADR, not vanity clicks. Read our about page or browse all services.