NDIS marketing in Canberra that fills your roster with participants who truly fit.
Devluxme is a senior Canberra NDIS marketing agency for support coordinators, plan managers, SIL and SDA providers, allied health teams and disability support workers. We bring the right participants, carers and referrers to your door through compliant Google Ads, local SEO, accessible websites and referral nurturing that respects the Commission and the person.
You got into disability support to help people, not to fight Google at 9pm.
Most NDIS providers in Canberra are great at the work and quietly anxious about the marketing. Referrals come in waves. Support coordinators have their favourites. The website looks ten years older than the service you actually deliver, and every ad feels like a compliance risk waiting to happen.
That is the gap we close. Devluxme is a specialist NDIS digital marketing agency built for Canberra providers who want a full roster, the right participants and a steady stream of enquiries, without sounding clinical or crossing a line the NDIS Quality and Safeguards Commission would frown at. We write like a human, we build like an engineer, and we respect the person on the other side of the screen first.
A Canberra marketing partner that actually reads the Price Guide.
We have spent years running campaigns across the ACT for regulated and care-led industries. That means we know what Google, Meta and the NDIS Commission will and will not let you say, and how to make the true story of your service land with the people who need it.
Person-first words, Google-friendly structure
We write participant-first, plain English copy that respects dignity and still hits the keywords NDIS buyers search for in Canberra. No inducements, no cure claims, no scare tactics. Just warm, honest, searchable language.
Canberra local, not an offshore dashboard
Your account is run by a small Canberra team that knows Belconnen from Tuggeranong, understands the ACT Local Area Coordinator network, and can meet over coffee in Kingston when a campaign needs a human in the room.
Accessible by default, not as an afterthought
Every website and landing page we ship is built to WCAG 2.2 AA, with keyboard paths, sensible contrast, captions and Easy Read options. Because your participants deserve a site they can actually use.
Marketing that feels like care, and performs like a machine.
Five NDIS-specific capabilities that turn your Canberra service into the one participants, families and support coordinators save, share and refer.
Compliant Google Ads and Meta Ads
NDIS-safe campaign structures, landing pages and creative that respect the NDIS Code of Conduct and still deliver qualified participant enquiries every week.
Local SEO for ACT suburbs
Rank in Canberra, Queanbeyan and ACT town centres for searches like "support coordinator near me", "SIL provider Canberra" and "NDIS plan manager ACT", without keyword stuffing or copy that scares participants.
Referrer nurturing and LAC outreach
We map out the support coordinators, Local Area Coordinators, allied health clinics and hospital discharge teams in Canberra, then run warm email, LinkedIn and event campaigns that keep you top of mind.
Accessible websites and Easy Read
Websites built to WCAG 2.2 AA, with plain English, Easy Read versions, captioned video and keyboard-friendly forms so participants can self serve with dignity.
Directory listings and reputation
Optimised Google Business Profile, plus presence on Clickability, MyCareSpace and other trusted NDIS provider directories, backed by a review strategy that stays Commission-friendly.
Reporting tied to real outcomes
Dashboards that show cost per enquiry, onboarded participants and referrer engagement, not vanity impressions. You will always know what your marketing is actually returning.
Four steps from "we need more participants" to a steady, compliant pipeline.
No jargon, no long lockins. Just a clear plan built around your capacity, your team and your NDIS registration category.
Discovery and compliance review
We sit down with your team, look at current enquiries, referrer flow, NDIS registration status and any past campaigns. We check everything against Code of Conduct and ad platform rules before a single dollar is spent.
Participant and referrer mapping
We build clear pictures of the participants you serve best, the families and carers who support them, and the Canberra referrers who should know your name. Messaging is written from their words, not ours.
Build, launch and activate
Accessible website or landing pages go live. Google Ads, Meta Ads, local SEO, Google Business Profile and referrer outreach launch in a coordinated way so nothing competes with itself.
Grow, review, repeat
Monthly reporting on enquiries, cost per onboarded participant and referrer engagement. We trim what is not working, double down on what is, and keep the Commission conversation clean.
Tailored for the real shape of your NDIS business.
Whether you coordinate supports for twenty participants or run a registered SIL home in Tuggeranong, we shape the marketing around your category, capacity and cash flow.
Support Coordination & Plan Management marketing
For teams helping participants navigate the Scheme, unlock their plan and budget without stress.
- Participant-intent Google Ads and SEO
- Easy intake forms and plain English onboarding
- Referrer nurturing for LACs and allied health
- Trust content around reviews, complaints and choice
SIL, SDA & Core Supports marketing
For registered providers who need to fill vacancies and build steady occupancy without burning staff on cold calls.
- Vacancy landing pages with virtual tours
- Geo-targeted ads for family and guardian searches
- Referrer packs for hospitals and discharge teams
- Compliant photography and plain-English policies
Allied Health & Therapy marketing
For NDIS OTs, speech pathologists, physios, psychologists and behaviour support practitioners in the ACT.
- Practitioner bios that build real trust
- Therapy-specific SEO and location pages
- Waitlist and capacity messaging done gracefully
- Review and reputation management, done the right way
New NDIS provider launch packages
For new registered or unregistered Canberra providers opening the doors with limited time and a big vision.
- Brand, name and story that earn trust fast
- Accessible website with service pages per category
- Google Business Profile, directories and SEO baseline
- First 90 day roadmap with enquiry and referrer goals
How much does NDIS marketing cost for a Canberra provider?
Most Canberra providers land between $1,200 and $3,500 per month for a blended program covering SEO, Google Ads, Meta Ads, Google Business Profile and monthly content. Smaller sole traders sit lower, registered SIL or SDA providers with multiple houses sit higher. Full pricing sits on our pricing page.
Is Google Ads even allowed for NDIS providers?
Yes, when it is done well. Google has specific rules around healthcare and regulated services, and the NDIS Code of Conduct prohibits inducements and misleading claims. We write copy, landing pages and extensions that keep both sides happy, and we document it so you can show your compliance officer in a single click.
How do I get more support coordinator referrals in Canberra?
Referrals are relationships that keep getting refreshed. We build a simple referrer map of the Canberra coordinators and allied health teams most likely to send work your way, then run warm LinkedIn, email and in-person campaigns that give them something useful to share. Your listing on our sister service, digital marketing in Canberra, explains the broader funnel.
Do NDIS participants and families actually search on Google?
All the time. Participants, parents, siblings, carers and LACs use Google to check if a provider looks safe, real and kind before they pick up the phone. Research from the Australian Institute of Health and Welfare consistently shows families rely on online search to compare support options. A thin, slow or confusing site costs you trust before you have said a word.
Do you understand NDIS Quality and Safeguards Commission rules?
Yes. We work within the Code of Conduct, the advertising rules from the NDIS Commission, and the advertising policies set by Google and Meta. Where your own internal policies are stricter, we follow those. We will never ask you to promise outcomes, pay for referrals or publish anything that puts your registration at risk.
Do we own our Google, Meta and website accounts?
Always. Every Google Ads, Meta Ads, Google Business Profile, Search Console and hosting account is created and kept in your name. If you ever outgrow us, you walk away with full ownership, data history and domain. That is the only fair way to run marketing for a service funded by participants.
Let's bring the right participants home.
Book a free NDIS visibility audit. We will show you exactly where your service is getting lost, what compliant campaigns could realistically return, and how we would sequence the first 90 days in Canberra. No pressure, no contracts on the call.
Canberra based. Accessible by default. Work built around participants, not around award categories. Read our about page or browse all services.